The
international demand for leisure and recreation opportunities has
created a unique industry, Themed Entertainment. Although based
on traditional development methods and processes, this industry
often requires unique and unusual integration of creativity, design,
technology and construction. Theme Park and Resort developments
are the most visible examples; however family fun centers, museums,
zoos, interactive exhibitions and even shopping malls now see the
benefits of combining Themed Entertainment with their operations.
Too often, projects focus on the visual materials
to 'sell' investors and other capital sources. While creativity
and imagination are the foundation of the Themed Entertainment
Industry, the projects must be financially viable, well organized
and administered, with much more substance than just 'pretty pictures'.
Every project must be well planned and capable of
being safely and efficiently operated and be easily and efficiently
maintained. Projects must be set up the planning stages so the
"business of show production and facility construction"
are properly coordinated to meet the final schedules, budgets
and quality expectations of the Owner. Equally important is to
invest in the training and further development of dedicated, long-term,
quality human resources who share the operating philosophy of
the Owner / Developer.
During each phase in the development of a project,
it is extremely important to include input and guidance from experienced
themed entertainment personnel as a part of the overall design
process, especially in regards to the operation of the business.
This ensures that the project does not get too far along in design
and financial development before potential problems are identified
and corrected. Such review and input regarding the ability to
actually operate the attraction, as well as attention to human
elements (both employee and guest considerations), provide a necessary
balance to other project team members who may not have knowledge
of, or a vested interest in, a project's long-term business requirements.
Kathy McHugh Consulting is in the business of providing
the expertise to assist clients in planning, implementing and
administrating all of the elements that allow leisure and recreation
projects to open successfully, making a profit, while operating
efficiently, and long after opening day.
KMC is dedicated to assisting each client
in the development of quality creative projects with operations
that will provide safe operations and superior service to their
guests, which will maximize the revenues and encourage return
visitors.